Every salesperson that does traditional outbound sales, first starts with prospecting. Coming up with a list of potential customers worth contacting (cold outreach) to strike up a conversation with.
The alternative which has often been considered to be more of a marketing approach in the B2B space, is to put out content on LinkedIn which attracts clients to your product/service and makes them familiar with your brand, and top of mind (inbound sales).
Linkbound is the tool that connects these two worlds.
Before I explain how Linkbound works, I have to say that for the tool to work, you need to have one of the following preconditions in place:
- You have a CEO that regularly posts on LinkedIn.
- You regularly post content on LinkedIn.
- Neither of the above is true, but will soon be.
Linkbound is a tool that allows you to do outbound sales, towards already warm contacts. So how can we know who a warm contact is, so that we can do “warm outreach”?
Warm outreach
If we know that a person regularly interacts with our content on LinkedIn (reacts, comments, reposts), over time we will know that we’ve made an impression on that person. When we reach out to that person, they know who we are, and we can reference one of those interactions to strike up a conversation naturally. This is what we call warm outreach.
Years in business have taught us that people want to do business with people they feel that they know and trust.
Rather than doing cold outreach, we wanted to leverage the relationships already created over LinkedIn. Being that I myself am a very active CEO on LinkedIn, so many times I would receive a message on LinkedIn that starts with “you don’t know me but I know you”. We realized that this is just the tip of the iceberg. What if we can reach the rest of the iceberg and be proactive?
To do that, we have to know who are these people who have regularly interacted over time?
This is exactly what Linkbound will show you, by giving a “relationship score” to each person in your network, based on how much they have interacted. This is what we call the “Top network”.
The top network
Our sales team started reaching out to these individuals with warm messages.
This gave us a tremendous response rate to strike up a conversation. Keep in mind that these people were often not the decision-makers in their organizations, but through their help, we would often get access to them.
When we saw what it did for our sales, we realized we’ve struck gold with this approach. We also realized that this is something that many other companies could apply in their organization.
Linkbound is a systemic way to use your inbound capital, and transform it into warm outbound sales.
Linkbound
By registering for an account at Linkbound, you allow our software to do a complete analysis of all of your posts, and in return give you a list of your Top network, with a score for each individual connection, letting you know the status of your “Relationship strength”. The stronger the score, warmer the outreach.
If you’ve been looking for a new way to maximize the value of your already existing network, and 3x your sales.. try Linkbound.
